A New Year, A New Dog Grooming Routine with Must-Have Dog Products)
A brand-new year is the perfect time to refresh your goals, reorganize your home, and yes, upgrade your dog’s grooming routine! Whether you have a wrinkly-faced pup, a fluffy giant, or a tiny tail-wagger, starting the year with fresh habits keeps your dog healthy, clean, and feeling loved. If you’re looking for diy dog grooming ideas or simple dog care tips to keep your pet happy, this guide will help you build an easy routine you can stick with all year long.

Why a Dog Grooming Routine Matters
Just like humans, dogs need regular care to stay comfortable and prevent skin irritation. A good grooming routine supports healthy skin, reduces odors, and helps you spot early signs of issues like dryness or infection. And guess what? It doesn’t have to be complicated. With the right tools, especially from Squishface, you can make grooming quick, fun, and part of your everyday schedule and routine.
Daily Must-Haves for Fresh, Clean Skin
The new year is the perfect time to stock up on products that make diy dog grooming easy and effective. Squishface creates simple, high-quality products designed especially for skin folds, paws, noses, tail pockets, and ears. Here’s how to build a routine using our must-have items:

1. Squishface Wrinkle Wipes
If your dog has adorable wrinkles or skin folds, these dog grooming wipes are a lifesaver. Wrinkle Wipes gently clean away dirt, bacteria, yeast, and fungus that collect in those cute creases. Using them daily helps prevent odor, redness, and buildup, especially important for wrinkly dog breeds like Bulldogs, Pugs, Frenchies, or Shar-Peis. Even non-wrinkly dogs can use them for quick face cleaning after meals or outdoor play.
2. Squishface Wrinkle Paste
After wiping, sealing the folds with Wrinkle Paste offers extra protection. This paste creates a moisture-blocking barrier that keeps the skin dry and reduces irritation. It’s an essential step if your dog is prone to yeast or bacterial issues. Plus, it keeps your dog’s wrinkles looking fresh and clean making them perfect for those Instagram-ready photos.
3. Squishface Ear Wipes
Healthy ears are a big part of good grooming. Ear Wipes help remove wax, dirt, and trapped moisture that can lead to infections. They’re simple to use and gentle enough for everyday cleaning. Add them to your routine once a day per ear to keep them clean, especially if your dog loves swimming or rolling around in the yard.
4. Squishface Nose Balm
Dry, cracked hyperkeratosis noses can be uncomfortable, especially in the winter time. Nose Balm adds moisture and protection with a smooth, easy-to-apply formula. It helps restore softness and prevents flaking. Every dog deserves a boop-worthy nose!
5. Squishface Toe Paste
Don’t forget the paws! Toe Paste protects the sensitive skin between your dog’s toes and pads. This is especially helpful for dogs who get itchy paws, collect debris between their toes, have interdigital cysts, or walk on salted sidewalks during winter. A little goes a long way, and it helps prevent irritation year-round.
Building a Simple Weekly Grooming Schedule
Want an easy routine to follow? Try this:
-
Daily: Wipe wrinkles or face folds, check paws, moisturize the nose
-
Weekly: Brush your dog’s coat, trim their nails if necessary, and check for skin changes
These steps keep your dog comfortable and reduce long-term grooming issues.
Final Dog Care Tips for the New Year
Consistency is the secret to successful diy dog grooming. Keep products in a convenient spot, reward your dog with treats, and make grooming a bonding moment, not just a chore. Your pup will love the attention, and you’ll love how clean and happy they look.
Starting the year with a new grooming routine sets your dog up for comfort, health, and confidence. With must-have products like Squishface Wrinkle Wipes, Wrinkle Paste, Ear Wipes, Nose Balm, and Toe Paste, you’ll have everything you need to support a fresh and fabulous year for your furry friend.
Cheers to a cleaner, healthier, and happier dog in the New Year! 🐶✨
Be sure to follow us on TikTok, Instagram, Facebook, Pinterest, YouTube, and visit our blog weekly for more tips on caring for your adored doggo, and the latest on all things Squishface!