Snow Day Essentials for Wrinkly Dogs

When the world turns white and fluffy, most dogs are thrilled to go outside and play—especially our adorable wrinkly-faced friends like Bulldogs, Pugs, Shar-Peis, and Frenchies. But as cute as those folds are, they can trap moisture, dirt, and bacteria during winter outings. That’s why having the right snow day essentials is super important!

Whether you’re heading out for a snowy adventure or cozying up indoors, here are the must-have tools to keep your squishy-faced furry friend healthy, happy, and winter-ready.

1. Wrinkle Wipes: Your After-Walk Lifesaver

Snowy walks can leave your dog’s face and paws covered in all sorts of things you don’t want affecting their skin. Pavement chemicals, ice melt salts, and moisture can quickly lead to irritation or even infection.

Wrinkle Wipes are perfect for a quick clean when you come back inside. They help fight bacteria, fungus, and yeast while wiping away harmful chemicals that cling to your dog’s paws (and face). A fast swipe through the paws and wrinkles keeps your dog fresh, clean, and protected!

2. Squishface Wrinkle Paste: The Winter Shield

Once your pup is clean, it’s time to protect those folds from moisture and irritation. Squishface Wrinkle Paste creates a soothing protective barrier against wetness, grime, and staining.

Use it on:

• Face wrinkles

• Tear stains

• Tail pockets

• Paws

Winter weather often causes more tearing because of cold winds and bright snow glare, making tearstain care even more important. The paste helps calm irritation and blocks moisture, keeping your dog’s wrinkles dry and healthy between cleanings.

3. Squishface Nose Balm: Soothe Those Dry Snouts

Cold weather is tough on noses—especially for breeds prone to hyperkeratosis, where the nose becomes dry, cracked, or crusty.

Squishface Nose Balm is a must-have for winter. It moisturizes and nourishes even the driest snouts, helping them stay soft and healthy despite the cold, dry air. A little bit goes a long way, and your dog will thank you for the relief!

4. Squishface Toe Paste: Winter Paw Protection

Snow, salt, and ice can be harsh on a dog’s paws. If your pup comes back from walks with irritated or itchy pads, this is your go-to solution.

Squishface Toe Paste is designed to protect and soothe paws during winter. It helps form a barrier against the elements and keeps the paw pads moisturized after exposure to cold, ice, and rough pavement.

5. A Warm Coat or Sweater

Short-haired, wrinkly breeds lose heat quickly. A cozy winter coat or sweater keeps them comfortable during walks. Look for waterproof or fleece-lined options for extra protection from wind and snow.

6. Dog Boots (If Your Pup Tolerates Them!)

Dog Boots help shield paws from ice melt chemicals and sharp ice chunks. Not all squishy-faced dogs love wearing them, but it’s worth a try! Pick boots with rubber soles and adjustable straps so they stay on snugly.

7. A High-Quality Paw & Belly Dryer

Those wrinkles shouldn’t stay damp for long. After walks or playtime, gently dry your dog’s belly, paws, and face folds. A soft microfiber towel or low-heat pet dryer works great. Keeping skin folds dry helps prevent irritation and infection.

8. Hydration & Humidifiers

Cold air is dry, which can make your wrinkly dog’s skin more sensitive. Make sure they have lots of clean water available. Adding a humidifier to your home can also help keep their nose, skin, and respiratory system comfortable.

9. Indoor Enrichment for Snow Days

Some days, the weather is just too wild for a walk. Keep your dog entertained with puzzle toys, snuffle mats, tug games, or indoor fetch. A tired dog is a happy dog—even if you never step outside.

The Bottom Line:

Winter can be magical, but it also presents unique challenges for wrinkly dogs. With the right snow day essentials—like Wrinkle Wipes, Squishface Wrinkle Paste, Nose Balm, and Toe Paste—you’ll keep your pup clean, protected, and comfortable all season long. Add a warm coat, paw protection, and plenty of indoor fun, and you’re ready to enjoy every snowy moment together.

Stay warm, stay safe, and give your wrinkly buddy some extra cuddles this winter! 🐾❄️

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