Squishface Branding Guidelines

Branding Guidelines

About Squishface

This set of Squishface branding guidelines serves as a resource to achieve brand consistency across multiple vendors and platforms, from digital to print. Before designing any assets for the Squishface brand, consult this page for up-to-date usage on logos, fonts and colors. These are not suggestions, but requirements. If you have further questions or a request for something not found here, please contact our marketing department at Bark@squishface.com.

Logo Variations

Standard Blue Logo

This is the primary logo and should be used whenever possible for brand consistency.

Horizontal Blue Logo

This is a secondary logo that may be used in situations that require a more horizontal image.

Standard Black Logo

This is a black/grayscale version of primary logo and may be used when colors are limited or in instances where the main blue logo would not provide enough contrast.

Horizontal Black Logo

This is black/grayscale version of the secondary logo that may be used in situations that require a more horizontal image and colors are limited or in instances where the blue secondary logo would not provide enough contrast.

Standard White Logo

This is a white version of primary logo and may be used to reverse out of darker backgrounds.

Horizontal White Logo

This is white version of the secondary logo that may be used in situations that require a more horizontal image and to reverse out of darker backgrounds.

Logo Usage

Exclusion zones

Always allow a minimum space around the logo. The preferred amount of space is the height of the “s” character in the Squishface logotype. In tighter usages, the height of the dog’s nose can be used as a spacing unit instead.

Minimum logo size

The minimum width of the standard Squishface logo is 72px or 1 inch. The minimum width of the horizontal logo is 108px or 1.5 inches.

Unacceptable logo usage

Do NOT change the colors of the logo
Do NOT recreate the logo type with alternate fonts
Do NOT use the logo against complex background images or colors that would impede legibility
Do NOT stretch or distort the logo dimensions

Typography

Headlines

Subheads

Body Copy

For online usage, the Lato or Verdano font family may be substituted for body copy text and Lucida Grande may be used for headlines.

Color Palette

Primary Colors

Ocean Boat Blue
Hex: #0076BE
R=0, G=118, B=190
C=1, M=0.378, Y=0, K=0.254
Pantone 18-4247

Maximum Blue
Hex: #4DB4D7
R=77, G=180, B=215
C=0.641, M=0.162, Y=0, K=0.156
Pantone 14-4522 TPG

Cornflower
Hex: #95D8EB
R=149, G=216, B=235
C=0.365, M=0.080, Y=0, K=0.078
Pantone 2975 C

Secondary/Minimal Use Colors

Ocean Green
Hex: #48BF91
R=72, G=191, B=145
C= 0.623, M=0, Y=0.240, K=0.250
Pantone 346 U

Middle Blue Green
Hex: #8BD9C7
R=139, G=217, B=199
C=0.359, M=0, Y=0.082, K=0.149

Pink
Hex: #fa7fb6
R=250, G=127, B=82
C=0, M=64, Y=0, K=0

Dark Pink
Hex: #ec008c
R=236, G=0, B=140
C=1, M=99, Y=1, K=0

Process Black
Hex: #000000
R=0, G=0, B=0
C=0, M=0, Y=0, K=100

Downloads

Logo files

Download a .zip file containing high-resolution .eps, .pdf, .png and .jpg versions of all the Squishface logo files.

Whenever possible, please use one of the vector art formats (.eps or .pdf) as they will reproduce the best with crisp, sharp edges and can be scaled to any size.

Download logos

Font files

Download a .zip file the Berlin Sans Demi and Regular fonts as well as the Avenir font family.

The fonts are a mix of .ttf and .otf formats, both of which should work on Mac and Windows operating systems.

Download fonts

Currency