Everything you need to represent Squishface with clarity, consistency, and confidence.
Our Brand, Made Simple
From our logo to our colors and typography, every detail of the Squishface brand is designed to reflect who we are: approachable, effective, and rooted in real solutions for real dog parents.
Use this guide to ensure every touchpoint feels unmistakably Squishface.
Logo Variations
Standard Blue
This is the primary logo and should be used whenever possible for brand consistency.
Horizontal Blue
This is a secondary logo that may be used in situations that require a more horizontal image.
Standard Black
This is a black/grayscale version of primary logo and may be used when colors are limited or in instances where the main blue logo would not provide enough contrast.
Horizontal Black
This is black/grayscale version of the secondary logo that may be used in situations that require a more horizontal image and colors are limited or in instances where the blue secondary logo would not provide enough contrast.
Standard White
This is a white version of primary logo and may be used to reverse out of darker backgrounds.
Horizontal White
This is white version of the secondary logo that may be used in situations that require a more horizontal image and to reverse out of darker backgrounds.
Logo Usage
Minimum logo size
The minimum width of the standard Squishface logo is 72px or 1 inch. The minimum width of the horizontal logo is 108px or 1.5 inches.
Unacceptable logo usage
- Do NOT change the colors of the logo
- Do NOT recreate the logo type with alternate fonts
- Do NOT use the logo against complex background images or colors that would impede legibility
- Do NOT stretch or distort the logo dimensions
Always allow a minimum space around the logo. The preferred amount of space is the height of the “s” character in the Squishface logotype. In tighter usages, the height of the dog’s nose can be used as a spacing unit instead.
Color Palette
Primary Colors
#0076be
Ocean Boat Blue
#4db4d7
Maximum Blue
#95d8eb
Cornflower Blue
Secondary Colors
#48bf91
Ocean Green
#8bd9c7
Middle Blue Green
#ec008c
Dark Pink
#fa7fb6
Pink
#000000
Process Black
Typography
Headlines
Subheads
Body
Downloads
Logo Files
Download a .zip file containing high-resolution .eps, .pdf, .png and .jpg versions of all the Squishface logo files.
Whenever possible, please use one of the vector art formats (.eps or .pdf) as they will reproduce the best with crisp, sharp edges and can be scaled to any size.
Font Files
Download a .zip file the Berlin Sans Demi and Regular fonts as well as the Avenir font family.
The fonts are a mix of .ttf and .otf formats, both of which should work on Mac and Windows operating systems.
