Care Starts With What We Put In
Natural Ingredients. Real Results.
We believe great care starts with great ingredients. That’s why every Squishface formula is made with thoughtfully chosen, dog-safe ingredients that are gentle, effective, and made with your dog’s comfort in mind.
What We Leave Out (and Why It Matters)
When it comes to caring for sensitive dog skin, what’s not in the formula is just as important as what is. That’s why every Squishface product is made without harsh or unnecessary ingredients that can dry out skin, cause irritation, or disrupt the skin’s natural balance.
Alcohol can strip the skin of its natural oils and leave sensitive areas dry and irritated. We leave it out to help maintain moisture and comfort—especially in wrinkles, paws, noses, and ears.
Artificial fragrances are a common source of irritation for dogs with sensitive skin. Our formulas rely on gentle, naturally derived ingredients—never added scents.
While popular in many pet products, essential oils can be too strong for dogs, especially in sensitive areas. We avoid them entirely to keep our products gentle and safe.
Every ingredient in our formulas has a purpose. We skip fillers and extras so each product stays focused, effective, and easy on sensitive skin.
What's Inside
See exactly what’s in our products—and how each ingredient helps care for your dog.
Wrinkle Paste
Wrinkle Paste Ingredients
Wrinkle Paste is made with dog-safe, naturally derived ingredients chosen to gently cleanse, soothe, and protect skin folds. Ingredients like shea butter and aloe help moisturize and calm sensitive areas, while natural oils support healthy skin and help prevent moisture buildup that can lead to irritation.
How to Use Wrinkle Paste
Apply a small amount of Wrinkle Paste to clean, dry wrinkles using your finger or applicator. Gently massage into skin folds, then wipe away any excess. Use daily or as needed to help keep wrinkles clean, dry, and comfortable.
See the Results
Want to see Wrinkle Paste in action? Check out our before & after photos to see real results from real dogs, or watch our how-to video for step-by-step guidance and tips on proper application.
Wrinkle Wipes
Wrinkle Wipes Ingredients
Wrinkle Wipes are made with dog-safe, naturally derived ingredients selected to gently cleanse skin folds without irritation. Soothing ingredients help remove dirt, moisture, and buildup while supporting healthy, comfortable skin for dogs with sensitive wrinkles.
How to Use Wrinkle Wipes
Gently wipe between wrinkles and skin folds to remove dirt and moisture. Use daily or as needed as part of your dog’s regular wrinkle care routine.
See the Results
See how Wrinkle Wipes help keep wrinkles clean and comfortable with real before & after photos, or watch our how-to video for tips on proper use.
Toe Paste
Toe Paste Ingredients
Toe Paste is formulated with dog-safe, naturally derived ingredients designed to soothe irritated toes and paw pads. Nourishing oils help moisturize sensitive skin while supporting comfort in areas prone to irritation.
How to Use Toe Paste
Apply a small amount to irritated toes, paw pads, or between toes using your finger or applicator. Use daily or as needed to support calm, comfortable paws.
See the Results
Check out before & after photos to see how Toe Paste helps soothe irritated paws, or watch our how-to video for easy application tips.
Ear Wipes
Ear Wipes Ingredients
Ear Wipes are made with gentle, dog-safe ingredients designed to clean the outer ear without alcohol or harsh additives. Naturally soothing ingredients help remove dirt, wax, and odor-causing buildup while remaining safe for sensitive ears.
How to Use Ear Wipes
Slide the pre-moistened finger wipe over your finger and gently clean the outer ear and folds. Use a few times per week or as needed between baths or grooming.
See the Results
See how Ear Wipes support cleaner, fresher ears with real results, or watch our how-to video for proper ear-clean.
Nose Balm
Nose Balm Ingredients
Nose Balm is made with a limited list of dog-safe, naturally derived ingredients chosen to moisturize and protect dry, cracked noses. Ingredients like shea butter and nourishing oils help support the skin’s natural barrier while remaining gentle for sensitive skin.
How to Use Nose Balm
Apply a small amount directly to your dog’s nose and gently massage in. Use daily or as needed to help keep noses soft, hydrated, and comfortable.
See the Results
View before & after photos to see how Nose Balm restores moisture to dry noses, or watch our how-to video for easy application guidance.
Ingredient Glossary: What’s Inside
We believe pet parents deserve to know exactly what goes into their dog’s skincare. This glossary breaks down the ingredients we use, what they do, and why they’re safe for sensitive dogs—no chemistry degree required. Each ingredient in our formulas is chosen with purpose, focusing on gentle care, skin barrier support, and everyday comfort.
A deeply moisturizing, naturally soothing ingredient that helps soften dry skin and support the skin’s protective barrier. Shea butter is gentle enough for sensitive areas like wrinkles and noses.
A lightweight, nourishing oil rich in essential fatty acids that helps moisturize and support the skin’s natural barrier. Sunflower seed oil is gentle on sensitive dog skin and helps keep dry or irritated areas soft and comfortable.
A nourishing oil rich in fatty acids and vitamins that helps moisturize and support healthy-looking skin. Gentle and non-greasy, it’s ideal for sensitive dog skin.
A conditioning oil that helps soften dry skin while providing lightweight moisture. Supports overall skin comfort and is safe for regular use.
A naturally soothing, anti-inflammatory oil that helps calm irritation and support the skin barrier. Especially beneficial for dogs with dry or sensitive skin.
Rich in antioxidants and fatty acids, berry seed oils help nourish the skin and support overall skin health without heaviness or irritation.
A naturally derived ingredient used in small amounts to help support skin health and maintain product freshness. When carefully formulated, rosemary oil can offer mild antioxidant benefits while remaining gentle enough for sensitive dog skin.
Used as a gentle base to help deliver ingredients evenly and safely without irritation.
