Wrinkly Dog Grooming 101
Does your pup have more wrinkles than a shar pei? If you own an English Bulldog, French Bulldog, or Pug, then the answer is probably yes! These dog breeds are known for their extra wrinkly skin and while they may look adorable, the wrinkles can make them difficult to groom. This blog post will outline some important dog care grooming tips, and include how to keep these wrinkly breeds clean with ease.
From cleaning the folds and preventing infection to brush options and products that can help, everything you need to know about grooming your cute bundle of wrinkles is right here. Let’s get started!

Bathing Your Pup
When it comes to bathing your wrinkly pup, it's essential to use a dog shampoo specifically formulated for sensitive skin. Human soaps or shampoos can irritate the delicate folds and cause dryness or infection. Choose a gentle, pH-balanced cleanser made for wrinkly dog breeds like Bulldogs, Pugs, or Shar-Peis. Start by filling the tub with 1–2 inches of warm (not hot) water and gently place your dog inside. Using a soft cloth or sponge, carefully lather the shampoo into their coat—paying extra attention to the skin folds—then rinse thoroughly to remove all soap residue. Proper wrinkly dog hygiene helps prevent skin infections and keeps your pup comfortable and clean
Nose Hydration
Be sure to moisturize your wrinkly pup’s nose with Squishface nose balm, the essential addition to any wrinkly dog's grooming routine. Wrinkly dog breeds often suffer from hyperkeratosis, a condition where the skin becomes excessively dry and thickened, particularly on the nose and paws. This can lead to discomfort and cracked snouts, making everyday activities like eating and sniffing a challenge. Squishface nose balm provides much-needed relief by hydrating and soothing the dry skin, thanks to its nourishing ingredients like calming shea butter and oat kernel oil. Incorporating this hydrating balm into your dog's grooming routine ensures a happier, healthier snout and a more comfortable doggo.
Brushing
These breeds of dogs have unique fur types and need special brushes that are designed just for their particular coat. For wrinkly doggos, look for soft bristle brushes or grooming mitts that will not pull on their fur or cause any discomfort. Gently brush your pup in the direction of hair growth using slow strokes until all tangles and mats are removed.
Nail Trimming
One of the most important grooming activities that you should be doing is trimming your pups nails. If their nails get too long, they can start to curl and become very uncomfortable for your pup. You’ll want to use a dog nail trimmer specifically designed for this job, as they are sharper and easier to control than regular clippers. Hold one paw at a time and clip off the tips of each nail in slow increments until you reach the desired length.
Ear Cleaning
Squishface ear wipes are an essential tool in dog care, designed to combat common ear problems caused by bacteria, yeast, and fungus. These convenient wipes come with a unique finger-sheath design that makes them incredibly easy to use, allowing pet owners to maintain their furry friend's ear hygiene effortlessly. With just a gentle swipe, Squishface ear wipes help remove dirt, excess moisture, and potential irritants, thereby reducing the risk of infections and discomfort. Keeping your dog's ears clean and healthy has never been more convenient, thanks to the effectiveness and easy-to-use design of Squishface ear wipes.
Dog Products To Help
Wrinkly dogs like English Bulldogs, Frenchies, and Pugs are extremely adorable—but all those cute skin folds can trap dirt, moisture, and bacteria if you’re not careful! That’s where Squishface Wrinkle Wipes come to the rescue. These gentle, non-irritating dog wipes are specially made for wrinkly dog skin care, packed with powerful ingredients like ketoconazole (fights yeast), chlorhexidine (kills bacteria), and phytosphingosine (helps rebuild the skin lipids). Just a quick daily wipe helps keep your pup fresh, clean, and free from skin irritation or infection.
Want even more protection? After wiping, apply Squishface Wrinkle Paste to form a water-repellent barrier that shields those sensitive folds. It’s made with soothing, natural ingredients like shea butter, coconut oil, and avocado oil—perfect for calming itchy, inflamed skin while keeping moisture and grime out.
With the right wrinkle dog care routine, your pup will stay clean, comfy, and smelling great from head to tail!
The Bottom Line:
Grooming English Bulldogs, French Bulldogs, and Pugs doesn’t have to be a daunting task! With the right tools and knowledge of how to care for their wrinkles, you can keep your pup happy and looking sharp in no time. Keep these tips in mind and don’t forget to make regular trips to the vet for check-ups!
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