Your Pup's Wrinkly Cheeks Are More Than Just Cute

Wrinkly-faced dog breeds, especially English Bulldogs, French Bulldogs and Pugs, can be adorable—that's for sure. They're squishy faces, big eyes, and wrinkled skin always seem to draw a lot of attention. But, as charming as they are, they also require a unique set of care to ensure their health.

The wrinkles on their pinch-able cheeks can easily become infected if not properly cared for, so it's important to take the time to properly clean and maintain those wrinkles. In this blog post, we'll look at why caring for wrinkled dog cheeks is so important, and provide helpful tips to make sure that your pup stays healthy and happy! Let's dive in!

Why Does My Pup Have Wrinkly Cheeks?

The wrinkles on these dogs' faces are more than just cute; they're actually part of their anatomy. In the case of Bulldogs, they are a breed that was historically bred for fighting and bull baiting. So, the loose skin and wrinkles around its face and head served as protection during fights. 

These deep folds can trap moisture, dirt and bacteria which can quickly become infected if not properly cleaned and cared for. Brachycephalic breeds (like English Bulldogs, French Bulldogs and Pugs in particular) are prone to skin infections due to their wrinkled faces, so it's important to be extra vigilant when caring for them.

How Do I Properly Care For My Dog's Wrinkles?

There are some simple steps you can take to keep your pup's wrinkles clean and healthy. And to keep an infection from forming in the first place, prevention is the key. Clean and protect their wrinkles regularly to prevent an infection from forming between their skin folds.

First, be sure to use a gentle cleanser specifically designed for dogs when cleaning your pup's face. Make sure that you get into each wrinkle with a soft cloth or cotton ball - being careful not to scrub too hard or use anything abrasive as this could cause irritation.

Once the wrinkles have been thoroughly cleaned, make sure they're completely dry before allowing your pup back out into the world. Using a blow dryer on a low heat setting is often the most effective way to get them completely dried out - but make sure to use it at a safe distance and avoid blowing directly into your pup's face.

Fortunately, Squishface makes it easy to clean wrinkly dog breeds with Squishface Wrinkle Wipes and Wrinkle Paste.

First, use Squishface Wrinkle Wipes to wipe away dirt and grime in wrinkle folds, around tear stains, tail pockets, and between toes. Next, use Squishface Wrinkle Paste as a protective barrier on your dog’s nose rope, wrinkles and skin folds, toes or tail pockets, and to remove stubborn tear stains.

Wrinkle Paste was created without water or alcohol and with only essential ingredients. Because so many dogs are prone to allergies, we excluded many common allergens such as lavender, aloe, lanolin, fragrance, etc., found in other products. Instead, we use a calming shea butter and protective avocado oil to soothe sensitive skin.

Squishface Wrinkle Paste forms a water-repellent barrier on the skin surface which keeps moisture, yeast, fungus, and other bacteria at bay. For best results, clean bulldog wrinkles with Wrinkle Wipes and apply fresh Wrinkle Paste once daily for 7 to 10 days. 

The Bottom Line

Keeping your pup's wrinkles clean and healthy is an important part of keeping them happy and healthy. By following these simple steps - such as using a gentle cleanser, drying their face completely after washing, paying attention to any signs of infection, and regular grooming - you can ensure that your doggo stays safe from skin irritation and infections.

But, please do pay attention to any signs of infection in your pup's wrinkles, such as redness, swelling, or an odor. If you notice any of these symptoms, contact your vet right away so they can properly diagnose and treat the issue.

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