Product Ingredient Transparency in Dog Grooming Products
When it comes to our furry friends, we all want what’s best for them—especially when it comes to what goes on their skin (and sometimes what ends up in their mouths). Dog grooming products are meant to keep pups clean, comfortable, and healthy, but not all products are created equal. That’s why ingredient transparency in dog grooming products is so important.
At Squishface, we believe pet parents deserve to know exactly what’s in the products they use on their dogs. From our Squishface Wrinkle Paste to our Squishface Toe Paste and Nose Balm every ingredient is carefully selected, clearly labeled, and thoroughly tested for safety.
Why Ingredient Transparency Matters
Transparency in dog grooming products isn’t just a trendy buzzword—it’s essential for your dog’s health and safety. Many pet products on the market today contain harsh chemicals, alcohol, artificial fragrances, lanolin, and unnecessary fillers that can irritate sensitive skin, cause allergic reactions, or even lead to long-term health issues.
When you can clearly read and understand what’s in your dog’s grooming products, you’re empowered to make better choices. That’s why at Squishface, we don’t hide behind complicated ingredient lists or mystery “proprietary blends.” We believe that you deserve to know exactly what’s going on your dog’s skin, nose, wrinkles, tail pockets, and paws.
Spotlight on Squishface Wrinkle Paste
Dogs with adorable wrinkles—like Bulldogs, Pugs, and Frenchies—need extra care to keep those folds clean, dry, and comfortable. That’s where Squishface Wrinkle Paste comes in.
Our Wrinkle Paste is made with natural, dog-safe ingredients that soothe irritation, repel moisture, and protect sensitive skin. Some of our favorite powerhouse ingredients in our wrinkle paste include:
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Shea Butter: A rich moisturizer that hydrates skin and creates a protective barrier against moisture and irritation.
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Coconut Oil: Naturally antibacterial and antifungal, coconut oil helps soothe and prevent infections in wrinkle folds.
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Avocado Oil: Packed with vitamins A, D, and E, this oil nourishes and conditions your dog’s skin to keep it healthy and soft.
Every ingredient is selected with care—and screened to ensure it’s safe for topical use and safe if licked!
Meet Squishface Toe Paste
Paw care is just as important as wrinkle care! Squishface Toe Paste is designed to clean and protect your dog’s paws and toes—areas that are often overlooked but prone to irritation.
Here’s what makes our Toe Paste special:
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Shea Butter: Deeply moisturizes and protects those paw pads. Read more on shea butter here.
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Sunflower Seed Oil: Rich in vitamin E and antioxidants to soothe dry, cracked skin.
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Rosemary Leaf Oil: Naturally antibacterial and anti-inflammatory, helping to keep paws fresh and clean.
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Kaolin Clay: A gentle cleanser that draws out impurities without stripping natural oils.
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Sodium Bicarbonate (Baking Soda): Helps neutralize odors.
Like all Squishface products, our Toe Paste is made with natural ingredients and no harsh additives. That means no alcohol, no lanolin, no artificial fragrances, no fillers, and definitely no mystery chemicals. Just clean, effective ingredients you can feel good about using on your pup.
Helping Dry, Cracked Dog Noses
If your dog’s nose is dry, cracked, or rough to the touch, our Squishface Nose Balm is the soothing solution you’ve been searching for. It’s specially formulated to help hydrate and restore sensitive snouts—perfect for dogs that suffer from dry noses or nasal hyperkeratosis, a common condition that causes thick, crusty buildup on the nose.
Our Nose Balm features nourishing, natural ingredients like:
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Shea Butter: Deeply moisturizes and protects against dryness and cracking.
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Oat Kernel Oil: Calms irritation while locking in lasting hydration.
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Berry Seed Oils: Packed with antioxidants and essential fatty acids to promote soft, healthy skin and repair damaged tissue.
Just like the rest of our Squishface lineup, the Nose Balm is lick-safe, free from alcohol, fragrance, lanolin, and fillers, and tested for both topical and ingestion safety. That means your pup’s nose stays kissably soft—without any harmful ingredients.
Safety You Can Trust
At Squishface, safety is our top priority. Every product we make is screened for safety, both for topical use and accidental ingestion. Because let’s be honest—dogs lick. A lot. Whether they’re cleaning themselves or just showing you love, we want to make sure every lick is safe.
We also manufacture in small batches to ensure quality and consistency, and we’re proud to keep our formulas simple, effective, and easy to understand.
Transparency Is the Future of Dog Care
As more pet parents learn about ingredient transparency, they’re demanding better products—and we couldn’t agree more. Your dog deserves grooming products that are as pure and trustworthy as the love you share.
When you choose Squishface, you’re choosing honesty, safety, and natural ingredients that work. From our Wrinkle Paste to our Toe Paste and Nose Balm, we’re committed to making products that help your dog look, feel, and smell amazing—without any hidden nasties.
Your dog deserves nothing less than the best.
