
Branding Guidelines
About Squishface
This set of Squishface branding guidelines serves as a resource to achieve brand consistency across multiple vendors and platforms, from digital to print. Before designing any assets for the Squishface brand, consult this page for up-to-date usage on logos, fonts and colors. These are not suggestions, but requirements. If you have further questions or a request for something not found here, please contact our marketing department at Bark@squishface.com.
Logo Variations
Standard Blue Logo

Horizontal Blue Logo

Standard Black Logo

Horizontal Black Logo

Standard White Logo

Horizontal White Logo

Logo Usage
Exclusion zones

Minimum logo size
Unacceptable logo usage
- Do NOT change the colors of the logo
- Do NOT recreate the logo type with alternate fonts
- Do NOT use the logo against complex background images or colors that would impede legibility
- Do NOT stretch or distort the logo dimensions
Typography
Headlines

Subheads

Body Copy

Color Palette
Primary Colors
PMS 7455 Blue
Hex: #385dae
R=56, G=93, B=174
C=85, M=69, Y=0, K=0
Light blue
Hex: #bae1fc
R=186, G=225, B=252
C=24, M=2, Y=0, K=0
Process Black
Hex: #000000
R=0, G=0, B=0
C=0, M=0, Y=0, K=100
Secondary/Minimal Use Colors
Teal
Hex: #7acacc
R=122, G=202, B=204
C=50, M=1, Y=22, K=0
Dark Teal
Hex: #204353
R=32, G=67, B=83
C=89, M=64, Y=49, K=37
Pink
Hex: #fa7fb6
R=250, G=127, B=82
C=0, M=64, Y=0, K=0
Dark Pink
Hex: #ec008c
R=236, G=0, B=140
C=1, M=99, Y=1, K=0
Medium Blue
Hex: #86a3cc
R=134, G=163, B=204
C=48, M=29, Y=5, K=0
Downloads
Logo files
Download a .zip file containing high-resolution .eps, .pdf, .png and .jpg versions of all the Squishface logo files.
Whenever possible, please use one of the vector art formats (.eps or .pdf) as they will reproduce the best with crisp, sharp edges and can be scaled to any size.
Download logosFont files
Download a .zip file the Berlin Sans Demi and Regular fonts as well as the Avenir font family.
The fonts are a mix of .ttf and .otf formats, both of which should work on Mac and Windows operating systems.
Download fonts