Bulldog Care & Wrinkle Wisdom: Celebrating National Pet Week with Squishface
It’s National Pet Week and we are here for it! This week, the American Veterinary Medical Association (AVMA) encourages pet parents everywhere to celebrate their furry companions and double down on responsible pet ownership. What better way to do that than by talking about how to care for your wrinkly dog breed in the best way possible?!
From squishy wrinkles to tail pocket infections and even a bulldog's lifespan, this week is about showing up for your dog with love, knowledge, and a little help from the Squishface squad.

Commit to Care
Every squish-faced sweetie deserves a forever home and lifelong dog care. Whether you rescued your pup or you’ve been besties for a decade, caring for bulldogs means understanding their unique needs.
Squishface was born out of love for Milo, a rescue English Bulldog with skin issues who needed a gentle, effective solution. His journey inspired our mission, and today, our commitment to helping dogs everywhere live long, healthy, and more comfortable lives remains at the heart of our goal.
If you're new to the bulldog life or just need a little refresher, check out these helpful guides:
Adopting a Wrinkly Rescue Pup? Here’s Your Guide
5 Tips for Caring for Your Senior Bulldog
Adopt a Senior Dog Month: Everything You Need to Know About Caring for Senior Dogs
Healthy Habits
Bulldogs are beautiful, but let’s be real: their wrinkles, folds, and tail pockets need some extra TLC. Regular grooming routines don’t just keep your pup looking adorable, they help prevent skin issues like tail pocket infection and wrinkly dog dermatitis.
Consistency is key. Gentle cleaning with the right products (like our Wrinkle Wipes, Wrinkle Paste, Ear Wipes and Nose Balm) keeps skin happy and bacteria at bay.
Here’s how to step up your skincare routine:
Q&A with Jen: Tails on the Rails
The Top 10 Products You Need for Grooming Your Wrinkly Dog
How to Treat Infected Bulldog Wrinkles
Wrinkly Dog Tail Pocket: Common Questions and Answers
Dog Vulvar Dermatitis Treatment
How to Get Rid of Your Frenchie’s Tear Stains
Get Moving
Bulldogs might be known for their couch-potato energy, but physical and mental activity is essential for a long, happy life. Playtime, short walks, and enrichment games help reduce stress and keep them limber.
Boost their mood and lifespan with ideas from:
The Best Toys and Activities for Wrinkly Dogs
10 Things You Can Do as a Pet Owner to Help Your Dog Live a Healthier Life
How Much Exercise Does a Dog Need?
Vet Check Vibes
Preventative care is the secret weapon to avoiding scary vet visits. That means regular checkups, knowing your dog's quirks, and staying on top of skin health.
Did you know that by keeping your dog clean and protected with Squishface products, you can help reduce the risk of infections caused by trapped dirt, yeast, or bacteria in skin folds.
Get tips and tricks for saving money on vet bills:
Ways to Save Money on Pet Expenses
How to Avoid Skin Infections in Bulldogs and Pugs
Are English Bulldogs High Maintenance?
Do You Know How to Find Your Dog’s Tail Pocket?
Adventure Awaits
Hitting the road with your pup? Dogs, especially breeds like bulldogs, have specific needs that can make travel tricky if you're unprepared. We have some dog care tips and tricks to help you before you start your journey!
And don’t forget the right gear: We highly recommend Bullhug harnesses and leashes for squishy-faced breeds! Use code SQUISHXBULL for a special discount. (We don’t get money from this, we just LOVE these harnesses and love supporting small women-owned businesses)
Before you pack your bags, brush up here:
Tips for Taking Your Dog to the Beach
How to Have a Better Dog Walking Experience
Emergency Ready
You never want to be caught off guard when your dog has a skin flare-up. That’s why we recommend keeping a little kit with essentials on hand - the Resting Bulldog Face Cleaning Kit has it all!
More interesting and helpful reads that can keep your dog safe:
Top 10 Reasons You Should Bring Your Dog to the Vet
What Can I Put on My French Bulldog's Sore Wrinkles?
How to Fix Dog Skin Fold Dermatitis
Can You Use Baby Wipes on Your Dog?
Can I Use Hydrogen Peroxide on My Dog’s Skin Folds?
Are Human Foods OK to Give to Dogs

Lifelong Love
We believe dogs make life better every single day. Whether it’s slobbery kisses, wiggly greetings, or couch snuggles, bulldogs bring joy in a big way.
Tell us in the comments: How has your dog made your life better?
The Bottom Line
Squishface is proud to support the AVMA's National Pet Week and their mission to celebrate the bond between pets and people. We believe that healthy habits, regular care, and a little love go a long way. Come see us at the AVMA Conference in Washington D.C. this July—we’d love to meet you and talk all things bulldog!
Be sure to follow us on TikTok, Instagram, Facebook, Pinterest, YouTube, and visit our blog weekly for more tips on caring for your wrinkly pup, and the latest on all things Squishface!