Welcome to the Squishface Pack!

We are so happy that you've decided to partner with us on our mission to keep wrinkles clean, tear stains away, and tails waggin' far and wide! Below is some key information about our wholesale program, plus tips, tricks & resources to help you achieve success! sales@squishfacewholesale.com.

Important Business Matters

Wholesale sellers are not allowed to sell Squishface products on 3rd party sales channels or other websites, including their own. It is not our intention to create competition online, but to form partnerships with retailers so customers can find our products where they shop.

Important Business Matters

Standard Blue Logo

This is the primary logo and should be used whenever possible for brand consistency.

Horizontal Blue Logo

This is a secondary logo that may be used in situations that require a more horizontal image.

Standard Black Logo

This is a black/grayscale version of primary logo and may be used when colors are limited or in instances where the main blue logo would not provide enough contrast.

Horizontal Black Logo

This is black/grayscale version of the secondary logo that may be used in situations that require a more horizontal image and colors are limited or in instances where the blue secondary logo would not provide enough contrast.

Standard White Logo

This is a white version of primary logo and may be used to reverse out of darker backgrounds.

Horizontal White Logo

This is white version of the secondary logo that may be used in situations that require a more horizontal image and to reverse out of darker backgrounds.

Logo Usage

Exclusion zones

Always allow a minimum space around the logo. The preferred amount of space is the height of the “s” character in the Squishface logotype. In tighter usages, the height of the dog’s nose can be used as a spacing unit instead.

Minimum logo size

The minimum width of the standard Squishface logo is 72px or 1 inch. The minimum width of the horizontal logo is 108px or 1.5 inches.

Unacceptable logo usage

• Do NOT change the colors of the logo
• Do NOT recreate the logo type with alternate fonts
• Do NOT use the logo against complex background images or colors that would impede legibility
• Do NOT stretch or distort the logo dimensions

 

 

Typography

Headlines

Subheads

 

Body Copy

For online usage, the Lato font family may be substituted for body copy text.

 

Color Palette

Primary Colors

Secondary/Minimal Use Colors

Downloads